{"id":65532,"date":"2024-04-16T17:23:31","date_gmt":"2024-04-16T07:23:31","guid":{"rendered":"https:\/\/icmarkets.com.au\/blog\/?page_id=65532"},"modified":"2024-04-16T17:41:26","modified_gmt":"2024-04-16T07:41:26","slug":"discover-the-world-of-ic-markets","status":"publish","type":"page","link":"https:\/\/www.icmarkets.com.au\/blog\/discover-the-world-of-ic-markets\/","title":{"rendered":"Discover the world of IC Markets"},"content":{"rendered":"\n<style>\n    .section-single-content .col-md-9 {\n    width: 100%;\n    }\n    .section-page-header,\n    .section-single-content .col-md-3,\n    .section-news-grid.card-grid,\n    .section-explore-more,\n    .section-account-creation,\n    .newsletter-section {\n    display: none;\n    }\n    \n    .featured-image{display:none;}\n    .section-single-content {\n        background-color: #000;\n        color: #fff;\n    }\n    .section-single-content > .container{\n        border-top: 1px solid #474747;\n    }\n    .wholeWrp>div.Title {\n     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is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Exclusive: Behind The Scenes<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\">Discover the world of IC Markets<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/youtu.be\/A1LV7shlp3c\">View TVC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span style=\"font-size: 46px; margin-top:140px; margin-bottom:140px; display: inline-block;\">\u201cThey&#8217;re Fast. We&#8217;re <span style=\"color:#34e834;\">Faster<\/span>.\u201d<\/span><\/h2>\n\n\n<div class=\"wp-block-image mb-5\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-1.png\"><img decoding=\"async\" src=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-1.png\" alt=\"\" class=\"wp-image-69136\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">IC Markets recently unveiled its highly anticipated launch of the &#8216;They&#8217;re Fast, We&#8217;re Faster&#8217; campaign on 16 April 2024. This behind-the-scenes look reveals the creative gears that turned to craft this campaign; that links the worlds of high-stakes trading and high-speed racing.<\/p>\n\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">It all began with a series of creative brainstorming sessions. &#8220;We knew we wanted something that resonated with speed and precision, the very elements that IC Markets stands for,&#8221; recounts the lead creative at IC Markets. The eureka moment struck when someone mentioned competitive racing \u2013 a realm where every millisecond counts, much like in trading.<\/p>\n\n\n<div class=\"wp-block-image mt-5 pt-4 mb-5\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-2.png\"><img decoding=\"async\" src=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-2.png\" alt=\"\" class=\"wp-image-69151\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">The collaboration with Limehouse wasn&#8217;t just about outsourcing creativity; it was a fusion of creative minds. &#8220;Limehouse didn\u2019t just understand our vision; they helped amplify it.&#8221; Together, the IC Markets team refined the racing metaphor with Limehouse, ensuring it mirrored the fast-paced trading world accurately.<\/p>\n\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">Poppy Jones, the executive producer, shared insights into the creative process, describing how the team embraced the challenge of crafting a campaign with &#8220;talkability&#8221; and visual power. The creative team storyboarded various scenarios, finally settling on the pit stop \u2013 a perfect allegory for swift decision-making and precision.<\/p>\n\n\n\n<p class=\"has-text-align-center discover-wrapper wp-block-paragraph\" style=\"font-size:25px\"><strong>&#8220;The pit stop is where races are won or lost, much like crucial trading moments.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">Creative Director Eran Thomson adds, \u201cThe entire team worked collaboratively and we are grateful to have had the time and budget necessary to crank out a winner.&#8221;<\/p>\n\n\n\n<link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.css\"\/>\n    <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.js\"><\/script>\n    <div class=\"discover-wrapper discover-swiper\">\n    <div class=\"swiper\">\n      <div class=\"swiper-wrapper\">\n        <div 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decoding=\"async\" src=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/IMG_08105.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/IMG_08106.jpg\"\/>\n            <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"swiper-button-prev\"><\/div>\n      <div class=\"swiper-button-next\"><\/div>\n    <\/div>\n    <script>\n    const swiper = new Swiper('.swiper', {\n      autoHeight: true,\n      navigation: {\n        nextEl: '.swiper-button-next',\n        prevEl: '.swiper-button-prev',\n      },\n      slideChangeTransitionEnd: (sw) => {\n        console.log('sw', sw);\n      },\n      on: {\n        transitionEnd: function(sw) {\n          var index = this.realIndex;\n          var slide = document.getElementsByClassName('swiper-slide')[index];\n          if (slide.querySelector('video')) {\n            slide.querySelector('video').play();\n          }\n        },\n        afterInit: function() {\n        }\n      }\n    });\n    <\/script>\n\n\n\n<p class=\"discover-wrapper mt-5 wp-block-paragraph\" style=\"font-size:20px\">However, perfecting the sound design was the finishing stroke that unified the entire piece.\n    The team wanted the roar of the engines to be more than just background noise; it needed to convey a sense of impact and urgency. &#8220;The crescendo of engines peaking just as the trade is executed \u2013 it was vital to get this timing perfect,&#8221; says the Director Aytan Lachish and Uncanny Valley.\n    <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-3.png\"><img decoding=\"async\" src=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-3.png\" alt=\"\" class=\"wp-image-69168\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"discover-wrapper mt-5 wp-block-paragraph\" style=\"font-size:20px\">Reflecting on the creative journey, the team at IC Markets feels a sense of accomplishment. &#8220;This campaign embodies our brand\u2019s commitment to deliver an unparalleled trading environment for our clients, it captures the essence of both speed and precision, reflecting the exceptional experience offered at IC Markets.<\/p>\n\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">Follow us on social media for more BTS content.<\/p>\n\n\n<div class=\"wp-block-image mt-5 mb-5 pb-5\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/icmarkets.com.au\"><img decoding=\"async\" src=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/Discover-Now-Button.png\" alt=\"\" class=\"wp-image-69173\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"discover-credits wp-block-paragraph\" style=\"font-size:15px\">Credits:<br \/>Production Company: Limehouse<br \/>Director: Aytan Lachish<br \/> Creative Director: Eran Thomson<br \/>Executive Producer: Poppy Jones<br \/>Post &amp; VFX: Limehouse<br \/>Music &amp; Sound Design: Uncanny Valley<br \/><\/p>\n\n\n\n<div class=\"discover-wrapper pb-5\" style=\"display:flex; justify-content: flex-end; align-items: center;\">\n    <a href=\"javascript:;\" style=\"margin-right: 40px;\"><img decoding=\"async\" src=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/themes\/icmarket-blog\/images\/ICM-logo-w.svg\"\/><\/a>\n    <a href=\"javascript:;\"><img decoding=\"async\" src=\"https:\/\/icmarkets.com.au\/blog\/wp-content\/uploads\/2024\/04\/Lime-House-Logo.png\"\/><\/a>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Exclusive: Behind The Scenes Discover the world of IC Markets \u201cThey&#8217;re 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